Following is an except from an article by Web Position.
This is by far the oldest and best-known method of improving
link popularity. The more links to your site, the higher you are rated by many of the search engines. Basically you e-mail or contact the Webmaster
of a site that is complementary but generally not competitive
to your own. You ask them to link to your site while outlining
the benefits of doing so. You would generally offer to link
back to them in exchange for this courtesy.
The disadvantage to the link trade method is that it's time
consuming. You'll also find that far more people will ignore
or reject your request versus those that accept it AND follow
through by adding the link to you. Many of these people get
e-mails every week from people asking to trade links. These
Webmasters are also going to be very hesitant about linking
to another Web site and potentially sending their own hard-earned
traffic away to somebody else. Most people will refuse to
link to you unless they're convinced that they'll receive
more traffic from you than they'll send away, or that there's
some other advantage to them.
Therefore, the problem is that straight link trades are rarely
an equal exchange and thereby difficult to accomplish. If
you do request a link trade:
a) Be sure you have developed genuine content on your Web site
of interest to the trading partner.
b) Explain the advantages to them and to their visitors by
providing a link to your content. Editor's Note: You may want to refer specifically to Google's policy by saying something like, "Today 80% of all web searches are done through "Google". Google ranks sites according to their popularity, specifically according to how many links there are on the Web to a specific site. Therefore, trading links helps both of us attain a higher ranking in Google."
c) If you plan to link back to them, consider telling them
where the link will be or set the link up in advance with
the stipulation that you'll be glad to leave it there if they'll
add a link to you in kind.
d) Take the time to look over their site and then suggest where
a link to you might be appropriate.
e) Most importantly, personalize your e-mails! You must distinguish
yourself from all the spam they receive daily. If the link
is particularly important to you, call them personally or
write them a letter or send a fax to show them you're serious.
The article is Copyright 2000 by FirstPlace Software,
Inc. FirstPlace Software produces WebPosition Gold, the first
software product to monitor & to help you improve your search
engine rankings. You may download a FREE trial copy of WebPosition
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